As business owners, we’re faced with some tough decisions. In order to make ends meet we sometimes have to tighten our budget and cut out the non-essentials. What any experienced business owner will tell you is that there are certain areas of a budget that should never make their way to the chopping block – marketing being one of them.
One of the most deadly marketing mistakes you can make is to halt your efforts in an attempt to save money. Scores of great strategies have been pulled before they have begun to payoff. That’s right; you invest all this time and money into creating and implementing a marketing plan, but pull the plug before things really get going. While this may save you a few bucks right now, it will most certainly hurt your bottom line in the long run.
Here are four ways you can avoid making this deadly…
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