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The Comm Entrepreneur

words have power

The saying goes that a picture is worth a thousand words, but it when comes to marketing and branding, experts say that written content is still king.

A recent survey from Social Media Examiner shares some interesting (and unexpected) insights into how marketers value social media and content. What really caught my attention was that even in a social landscape that appears to be dominated by visuals and graphics, it’s the written content that still has the greatest impact on sharing a message.

Over half of marketers – 58 percent – claim written content is their most important form of social content. Visual content – the next highest category – came in at just 19 percent. From there the categories become even weaker and more spread out.

But we know visuals grab our attention, so why should we care about these numbers? The results of this survey were from 3,000…

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