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PATH ModelAt the present, most customers are a bit overwhelmed with choices. Think for a minute. When we want to buy something, go on a trip, stay at a hotel, get a new dog, new barbecue—what do we do? Most of us go online to check out reviews of what others have done and recommend. It doesn’t take long for that sinking feeling to set in as we realize there are just too many choices.

How do you save people from this arduous task? How do you get them think of you and their last interaction with you before surfing out into the land of other possibilities? Easy—just follow the PATH.

My friend Renee was just telling me a story of her recent stay at The Galleria Park Hotel in San Francisco. As she was checking out, the front desk person, Bina, asked her how her visit was and if there…

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