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The Comm Entrepreneur

mistake homer simpson dohEven as a professional in the field, the term “Public Relations” can sometimes feel ambiguous and is easily misused. I often hear phrases like “All you need is some good PR to boost your business” or “Wow, that’s a terrible PR move.” But what does any of this really mean? I suppose like any word, the meaning is all in how you define it and the way I define Public Relations is the way you communicate, interact and serve your customers (aka or your public). So really, I’m in the business of managing and building good customer relationships and there’s a ton of vehicles which can be used to achieve this.

Most usually the businesses I step in and help simply have no public relations focus whatsoever. I like this. It’s a blank slate, people are usually open to trying anything and the things we do try…

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