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DUMB Goals

We have all heard of SMART Goals. SMART stands for Specific, Measurable, Assignable, Realistic, and Time bound. The term was invented by G.T. Doran way back in 1981 (Management Review, Volume 70, Issue 11(AMA FORUM), pp. 35-36).

I thought it might be a perfect time, 31 years later, to upgrade the thinking and add some DUMB Goals. DUMB stands for Doable, Uncompromising, Manageable, and Beneficial. Here are my thoughts on why DUMB Goals are important in our society today:

Doable – In our global economy, we have stretched resources in nearly every organization beyond the elastic limit. As leaders pull on resources in an ever- intensifying quest for more productivity, more and more people reach a burnout stage or just quit trying to stretch. What is needed is to go for quantum leaps in productivity. The incremental approach or Kaizen has served us well for 30 years, and now we…

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