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In the research I have done on various companies and looking at their literature, websites, and marketing materials, it’s startling to see how many organizations do not promote, or list, or even seem to have an essential piece to govern their path.

Core values of many companies are simply not listed.

What should be such a fundamental component of an entity more often than not fails to get promoted or noticed. This may be deliberate, or an unconscious decision, but for any organization to succeed and thrive it must state these values clearly for a number of reasons:

  1. Identify with your customers. Customers in our times want to buy and be serviced from companies that they can identify with. Whether they want to be pampered, delivered, or know of your good stewardship, customers are looking for those businesses that mirror their own values, dreams, and passions.
  2. Transparency of mission. Having the…

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