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The Comm Entrepreneur

A solid brand is built upon the base of knowing who you are. Your logo is not your brand, but merely part of it. Only can you create a logo once you have determined your messaging, look and feel. A solid brand is built upon the base of knowing who you are. Your logo is not your brand, but merely part of it. Only can you create a logo once you have determined your messaging, look and feel.

Branding is one of the biggest focuses – and pain points – for businesses across every industry. It’s an overwhelming concept that has been misconstrued, inaccurately-defined and inflated to be a “silver bullet” for boosting sales. Branding is an exceptional marketing tool, but we need to refocus on what’s really important when it comes to creating a professional and consistent brand that resonates with your people.

Before you even mention the word “logo,” you must be sure that you have fully thought through the many other layers of your brand’s appearance. What does your business represent? What do you want to communicate? What are you really selling? The answer to these…

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