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If you are the manager of a group where trust is low, people are likely to hear what they think you were going to say rather than what you actually said. It is critical to frame up the message in multiple ways to help people hear and absorb what you are really trying to convey.

A simple Town Hall Meeting is not sufficient to communicate sensitive information.

According to Richard Edelman in his “Trust Barometer,” people need to hear things from 3-5 times before they believe the information about a company is likely to be true. Here is a true story that illustrates the problem.

I once inherited a new group that did not have high trust in their prior manager. I could tell by their body language that they were skeptical of anything the managers said.

Before I had a chance to rebuild the trust, I had an occasion…

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