This WordPress.com site is the bee's knees

The Comm Entrepreneur

How to Give Customers What They Need, Not What They WantWhether you refer to them as clients, customers or accounts, your experience working with any of these groups has likely presented you with the tough decision to either give a business what they want or to give them what they really need.

If you are lucky, these two areas overlap and you look like a hero as you deliver favorable results to your smiling clients. All is right in the world!

But sooner or later, after enough years in the business and after working with enough people, you will find yourself stuck between a rock and a hard place as you deal with clients who bring you ideas that you know are not going to help them achieve their goals.

Henry Ford alludes to this conflict in his quote, “If I had asked my customers what they wanted, they would have said a faster horse.” Often, customers are too close…

View original post 580 more words

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Tag Cloud

%d bloggers like this: