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Being able to build trust is regarded as a crucial element of successful leadership. Especially in today’s globalized business world with its high rate of change and its cross-cultural challenges. But what is the essence of building trust? What does it actually mean? How does it work? Why is it often so difficult to establish, but so easy to lose?

These days we hear and read a lot about the need for trust. Trust in politicians, trust in the financial sector, trust in emerging markets, trust in new business partners, etc. Apparently there is a tendency to believe that we nowadays suffer in many areas from a lack of trust, and that it needs to be restored. We hear leaders say ‘we need to have more trust in each other if we want to create a successful future’.

Of course, for organizations, its people and teams, it is absolutely vital…

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