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Leading in Context

20150804_181328

By Linda Fisher  Thornton

Trust is a hot topic and a valuable business enabler. The organizations that will adapt and succeed in the future make it a business priority. Here are five perspectives on the critical role trust building plays in the success of our organizations:

“Reputation is the backward-facing evaluation of past experiences with a company or brand. Trust is the forward-facing evaluation of consumer expectations of future experiences.”

Building Trust Capital: The New Business Imperative in the Kinship Economy, IHG

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Trust is pivotal because it is the basis for every human relationship, every transaction, and every market. Trustworthiness is the foundation of a business’s license to operate in any region or industry.”

The Trust Agenda, Essay by Dennis Nally, Chairman of PriceWaterhouseCoopers International, Strategy and Business

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“Most companies appreciate that high trust levels lead to a stronger reputation, sustainable revenues, greater customer advocacy…

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