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Leading in Context


By Linda Fisher  Thornton

Trust is a hot topic and a valuable business enabler. The organizations that will adapt and succeed in the future make it a business priority. Here are five perspectives on the critical role trust building plays in the success of our organizations:

“Reputation is the backward-facing evaluation of past experiences with a company or brand. Trust is the forward-facing evaluation of consumer expectations of future experiences.”

Building Trust Capital: The New Business Imperative in the Kinship Economy, IHG


Trust is pivotal because it is the basis for every human relationship, every transaction, and every market. Trustworthiness is the foundation of a business’s license to operate in any region or industry.”

The Trust Agenda, Essay by Dennis Nally, Chairman of PriceWaterhouseCoopers International, Strategy and Business


“Most companies appreciate that high trust levels lead to a stronger reputation, sustainable revenues, greater customer advocacy…

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