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The Comm Entrepreneur

What Motivates Humans to Do Anything

Motivation is a powerful and fascinating component of our human lives. We are fickle, particular and often lazy creatures that require a great deal of motivation to do anything. Nearly every part of my career in communications is somehow related back to how I can motivate someone to do something. And while it may seem simple enough, it’s no easy task!

Any effective marketing, advertising or public relations strategy should take into consideration the most likely motivating factors of your target audience. What will get them to take action? The bad news is that it can be a combination of any number of things. The good news is that the most common motivators fall into nine categories (that ironically can all be labeled with a word that starts with C).

Let’s take a look at the nine C’s of what motivates humans to do anything – and how to…

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