When your organization and people are challenged with impending doom—I mean, impending change—leaders often stick their heads in the sand and hope it passes. Yes, it will pass, but your organization can take advantage of the transition using the science of motivation and what we know about the way people experience change.
People go through predictable stages of concern during any organizational change initiative.*
Early on, people have both information concerns and personal concerns—they need to know what the change is, why it’s happening, and how it will affect them. Don’t make the mistake of avoiding people’s personal concerns until you can share all the detailed information about the change. People sense when change is coming: word leaks out, rumors and half-truths are spread, and people make up their own stories in absence of full knowledge. If people smell the smoke of change, they are already fearing the fire…
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