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Archive for March, 2016

The power of now. The power of no.

Steve Dennis

“Life is a series of moments, all called ‘now’.”      

– Unknown

“When you say ‘yes’ to others, make sure you are not saying ‘no’ to yourself.”

– Paulo Coelho

If you are anything like me, it’s often pretty easy to slip into a little time traveling–to lament what might have been or too worry about what the future holds. Unfortunately I lack both a time machine and the gift of prophecy, so this is not only a big waste of time, it can very easily mess with any sense of serenity I desire.

If you are anything like me, you might find yourself frequently saying “yes” to things you really shouldn’t–perhaps out of a desire to look like a good person, to avoid hurting the other person’s feelings or merely because you struggle to trade off the essential against the expected or habitual. And then the resentment and self-shaming…

View original post 136 more words

The power of now. The power of no.

Steve Dennis

“Life is a series of moments, all called ‘now’.”      

– Unknown

“When you say ‘yes’ to others, make sure you are not saying ‘no’ to yourself.”

– Paulo Coelho

If you are anything like me, it’s often pretty easy to slip into a little time traveling–to lament what might have been or too worry about what the future holds. Unfortunately I lack both a time machine and the gift of prophecy, so this is not only a big waste of time, it can very easily mess with any sense of serenity I desire.

If you are anything like me, you might find yourself frequently saying “yes” to things you really shouldn’t–perhaps out of a desire to look like a good person, to avoid hurting the other person’s feelings or merely because you struggle to trade off the essential against the expected or habitual. And then the resentment and self-shaming…

View original post 140 more words

A few inconvenient truths about e-commerce

Steve Dennis

It’s easy to feel like e-commerce is eating the world. It’s not.

While there can be no question of e-commerce’s continued growing importance and its often disruptive nature–particularly in categories like books and music–I’m both amused and amazed at the lack of perspective many in the industry often seem to have. So here are what I believe to be a few important, albeit at times inconvenient, truths.

Physical retail will continue to dominate. Estimates vary, but brick & mortar retail still accounts for over 90% of all sales. While e-commerce will continue to grow, physical stores will be different but not dead.

Pure-play retail is dying. Scott lays this out better than I can, but once you back Amazon out of the equation, it’s becoming ever more obvious that aside from (perhaps) a few niche exceptions, e-commerce only business models are unsustainable owing primarily to uneconomic customer acquisition costs and…

View original post 464 more words

A few inconvenient truths about e-commerce

Steve Dennis

It’s easy to feel like e-commerce is eating the world. It’s not.

While there can be no question of e-commerce’s continued growing importance and its often disruptive nature–particularly in categories like books and music–I’m both amused and amazed at the lack of perspective many in the industry often seem to have. So here are what I believe to be a few important, albeit at times inconvenient, truths.

Physical retail will continue to dominate. Estimates vary, but brick & mortar retail still accounts for over 90% of all sales. While e-commerce will continue to grow, physical stores will be different but not dead.

Pure-play retail is dying. Scott lays this out better than I can, but once you back Amazon out of the equation, it’s becoming ever more obvious that aside from (perhaps) a few niche exceptions, e-commerce only business models are unsustainable owing primarily to uneconomic customer acquisition costs and…

View original post 464 more words

Reach is not impact

Steve Dennis

This Sunday dozens of brands will pay for multi-million dollar Super Bow ads because those spots will get them in front of what is likely to be the most watched TV show in US history. The odds that more than a handful of these massive budget campaigns will accomplish their objectives sits somewhere between slim and none. Great reach, little impact.

Today, tomorrow and the next day, many thousands of brands will send out many thousands of email and direct mail campaigns to many millions of customers–and most will be ecstatic to get a 1% response rate. Huge reach, very little impact.

Each and every day many of us fret about how many friends we have on Facebook, our Twitter follower count or the number of “likes” we get for something we post. Our often fragile egos may get a temporary hit from multiple retweets or for a bunch of…

View original post 234 more words

Reach is not impact

Steve Dennis

This Sunday dozens of brands will pay for multi-million dollar Super Bow ads because those spots will get them in front of what is likely to be the most watched TV show in US history. The odds that more than a handful of these massive budget campaigns will accomplish their objectives sits somewhere between slim and none. Great reach, little impact.

Today, tomorrow and the next day, many thousands of brands will send out many thousands of email and direct mail campaigns to many millions of customers–and most will be ecstatic to get a 1% response rate. Huge reach, very little impact.

Each and every day many of us fret about how many friends we have on Facebook, our Twitter follower count or the number of “likes” we get for something we post. Our often fragile egos may get a temporary hit from multiple retweets or for a bunch of…

View original post 234 more words

Reach is not impact

Steve Dennis

This Sunday dozens of brands will pay for multi-million dollar Super Bow ads because those spots will get them in front of what is likely to be the most watched TV show in US history. The odds that more than a handful of these massive budget campaigns will accomplish their objectives sits somewhere between slim and none. Great reach, little impact.

Today, tomorrow and the next day, many thousands of brands will send out many thousands of email and direct mail campaigns to many millions of customers–and most will be ecstatic to get a 1% response rate. Huge reach, very little impact.

Each and every day many of us fret about how many friends we have on Facebook, our Twitter follower count or the number of “likes” we get for something we post. Our often fragile egos may get a temporary hit from multiple retweets or for a bunch of…

View original post 234 more words

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