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Children under 8 most vulnerable to marketing’s effects, study says

Any parent who’s ever endured a whining child begging for that colorful box of cereal won’t be surprised by a new study’s findings: Children are more likely to eat junk food when they’ve seen ads for unhealthy foods and beverages.

The new review included 29 past studies. There were more than 6,000 children involved in those studies.

The researchers found that ads and other marketing for products high in sugar or salt have an immediate and major impact on youngsters. And children younger than age 8 might be most susceptible to junk food and beverage marketing, the study authors reported.

The findings show the influence that such ads can have on children, said lead author Behnam Sadeghirad, a doctoral student at McMaster University in Ontario, Canada.

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“This [review] shows that the extensive exposure kids have to marketing of unhealthy foods…

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