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The UPwards Leader

goal-targets

As the year draws to a close, many organizations start to wrap up their current year achievements and set new goals for the coming year.

Many companies will try to accurately measure their results of their sales, profits, and other measurables such as customer service scores, account growth, market growth, and staff turnover.

But has any of these goals resulted in solidifying or growing your culture in the past year?

While sales and profits are a necessary ingredient towards longevity and sustainability, if your goals neglect culture and the preservation of your core values, then your organization may be in an eventual jeopardy at some point down the line.

Threading your culture through each and every goal ensures that your organizational identity, your company DNA, stays pure and does not get diluted or lost in attaining numbers and other tangible results. Any company’s reason for existing always starts out with the…

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