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Mixed Race College StudentA couple of years ago I was speaking at a conference for university facility managers and learned something new: most students make their decision to attend a school within the first hour of their visit to the campus.  I was interested in the topic both personally and professionally at the time, as both of my boys were deciding on colleges.

The first impression formed by a prospective student about a college is often visual—whether the buildings and grounds are clean and attractive and whether the students they meet appear happy and engaged. Combine this with the overall “vibe” of the campus, and it’s easy to see how a visitor might quickly form either a positive or negative opinion of a college. The prospective student isn’t even aware that they may be making a subconscious decision, then and there, about whether this school is a good fit.

Around the same time…

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