My two boys played three different sports during high school and, as it happens, there were times when they needed to visit the athletic trainer because of an injury. If you want a lesson in how to treat your internal customers, come to my boy’s high school and see a pro in action! The Head Athletic Trainer, Christina, takes her job very seriously, is always concerned about “her kids” as she calls them, and is focused on doing the very best she can to get them healthy again.
Saying “yes” and sometimes “no” to customers
Christina is 100% about the student athletes—her customers—and ensuring that they are getting the best care and attention needed. And part of that is sometimes saying what the customer DOESN’T want to hear—“You are not ready to play yet.” You see, taking care of customers is knowing when to say “yes” and when to say…
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