After analyzing four years of check-in data, Gold’s Gym found that February 18 is the date with the steepest drop-off in gym attendance. And it may be the day you are most likely to quit your own New Year’s resolution around fitness.
It’s a common experience, explains best-selling business author Ken Blanchard.
“Nearly all of us have made a New Year’s resolution and then not followed through. Why is it that most New Year’s resolutions don’t work? Two reasons—the first is that accomplishing the goal is tougher than we thought.”
The second reason? “We rarely get help from the people around us,” says Blanchard. “People smile and say ‘I’ll believe it when I see it,’ and then walk away to let us tackle the resolution on our own.”
If you’re already thinking of giving up on your fitness goal, Blanchard urges you to first ask for help from a…
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