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I work with supervisors and managers all the time, and one of the things we talk about in depth is the topic of trust, since I believe that is the most powerful positive force in business (and the lack of it is the most negative force).

Trust is such a common word that we hear it and say it numerous times every week. If you watch television, whether it be coverage of worldwide events or advertising, you will hear the word trust several times an hour.

It is astounding to me that when I ask a group of supervisors or managers to define what trust is, I get a bunch of blank faces for several moments. Finally someone will say something like, “It means you can count on another person.”

I think the reason is that there are some words that we know very well but that are hard to…

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