You may need to think again.
It seems that using these enticing incentives to motivate yourself results in a suboptimal motivational outlook that ultimately leaves you without the energy to follow through on your weight loss plans—especially if you are a man.
We now have significant proof that financial motivation does not sustain changes in personal health behaviors—and, in fact, may undermine them over time. What’s more, financial motivation negatively affects men’s efforts over time more than women’s. Rewards may help you initiate new and healthy behaviors, but they fail miserably in helping you maintain your progress. Shortly after the incentive is gone, you revert back to your old ways.*
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