Alexa took her current post in 2010. That year she led her group to earn Best Retail Operation for the region, going from worst-to-first in a single year. Along with a public award, Alexa received a “Far Exceeds” rating on her annual performance appraisal.
Unfortunately, at the time of her next review, Alexa’s group was slightly below its Key Performance Indicators (KPI) targets and so her boss rated her performance as only “Meets Expectations.” It turned out to be a case of poor timing as the group rebounded and by year’s end had once again won Best Retail Operation.
An important and tangible difference
For Alexa, the difference between “Meets Expectations” and “Far Exceeds” was important—and tangible. In her company, a rating of Far Exceeds meant…
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