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We’re in a New Age of Sales, I touched on this with an introductory post last week, and the next few posts are going to be based around this topic, but to look forward into the new age, we need to understand how we got here, why we need a new age, and what the old, outdated approach to sales actually looked like.

We need this New Age of Sales for multiple reasons, declining retail sales, rising competition, and online shopping to name a few, but the main one is the lack of trust.

Salespeople were once the main source of information for clients and prospects, and people looked to them for advice and knowledge, but unfortunately, this position was often abused, utilising this position of power to, instead of genuinely helping the client, manipulate them into taking the deal. Resulting in clients…

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