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Business Broken Down

With the new year a couple of weeks away, entrepreneurs and business owners are evaluating their accomplishments in 2015, and setting new goals for 2016.

If I ask you what your goals are for the coming year, your answer will definitely include a growth strategy. Growth is great; growth means progress. However, if your growth goals include expansion into new markets and introduction of new products and services, you might actually be making a mistake.

Before you get up in arms, I am not the Grinch come early trying to kill your enthusiasm for your future. Instead, I am here to tell you that when it comes to business, less is definitely more.

Believe it or not, consumers prefer brands that offer specific and distinct products and services. So offering a new line of generic products will probably hinder the growth you are aiming for.

But don’t worry; I don’t…

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