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Joy's Corner

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Conversations create experiences that stimulate our emotions and drive our behavior.

It’s a way of communicating and it results in creating both an impression and a perception.

We’ve all heard of the saying first impressions matter well so do the perceptions that are created. In fact perceptions impact on creating the impression which in turn affects preference.

So how does that work?

In brand strategy, whilst describing and developing a preferred brand experience, it’s very important to address how the brand perception will be created. This is because perception is the reality!

Why is perception important?

By creating the desired perception a brand can increase the engagement with its employees, customers, and other important stakeholders.

If it’s that important why aren’t businesses doing this?

There are a couple of reasons for this not yet being practiced as part of business operations.

  1. Disengagement: Global data shows high numbers of disengaged…

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