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Leading with Trust

When it comes to trustworthiness, being just OK is not OK.

You may have seen any number of AT&T’s “just OK is not OK” series of commercials touting their wireless network. Well, I’m a fan of creative and funny TV commercials, and the first time I saw one of these I immediately saw the connection to trust. 

People form perceptions of our trustworthiness based on our behavior. Acting in trustworthy ways creates the condition of trust in our relationships. When you look at what makes people trustworthy, you find they are:

Able: Being able is about demonstrating competence. Able people have the expertise, training, and qualifications to perform well in their roles. They also have a track record of success as they demonstrate the ability to consistently achieve goals. Able people are skilled at facilitating work getting done in the organization. They develop credible project plans, systems, and…

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