Strategic thinking has as much to do with deciding what not to do as it does with deciding what to do. I’ve sat in literally hundreds of planning meetings where the discussion centered on what we should do to increase our success. I’ve seldom, if ever, heard a discussion on things we should not do.
The reality is that what you don’t do can contribute as much to your success as what you choose to do. When we do not strategize about the “don’t do” activities we end of doing them without any consideration of the cost.
Many of the costs are “opportunity costs;” when we are doing things we shouldn’t be doing we’re not doing things that we should. It’s at that point we use the always popular “time” excuse as in “we just don’t the time to do everything we planned to do.”
Well, you might if you…
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