This is Part Two of a two-part post on prospecting for new business by Cold Calling new accounts. I hate to call these types of contacts cold calls because if they are completely cold then you’re handicapping yourself unnecessarily. A better description would be Prospective Account calls but that doesn’t have the same ring to it.
Just so we all understand and are on the same page we’ll use the better known “Cold Call” for now. In this post we will focus on cold calling in person.
I was reading the local newspaper on my iPad the other day and was startled to see a headline exclaiming that a salesperson had been shot dead while prospecting for new business. Apparently he was asking a receptionist if he could speak with the owner of the business and the receptionist pulled out a gun and shot him on the spot.
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