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One of the hardest decisions that you will face in your sales career will be the judgment to walk away from a potential deal or to double your efforts and just try harder.

Criticism may not be agreeable, but it is necessary.  It fulfills the same function as pain in the human body.  It calls attention to an unhealthy state of things. Winston Churchill

All too often, professional sales people work continuously to win the deal.  They never surrender, never give up.  But, is this the best strategy?  Should sales people consider other options such as walking away from a deal when it becomes clear that the odds are stacked against them?

Top sales performers absolutely hate the thought of quitting.  They are a passionate breed who work hard for success.  Therefore, the idea of walking away from a potential opportunity is normally too painful to even consider.  No way…

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