Personal branding on social media is an intimidating topic for some professionals and consultants. Maybe you’ve struggled with it, too. You want to be warm and approachable, but you don’t want to cross the line into oversharing. You want to be professional and polished, but you don’t want to be thought of as the boring guest at the cocktail party.
Choose Your Networks
The first thing to do when using social media to uplevel your personal brand is to decide how you want to be known. Pick one to three subjects you’d like to focus on, so you become THE Expert in those subject areas. And they should be things you’re excited about, because you’ll be sharing and writing about these topics for some time in order to become known as Subject Matter Expert.
You can have a profile on every social network if you want. But most professionals and…
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