I recently was asked by a business if I could help them determine the strength of the organization?s relationships with their customers.
I said yes and then told them I could tell them the strength of those relationships immediately. They seemed puzzled until I told them their customers didn?t have a relationship with the organization.
I could say that because no customer, not ever, has had an actual relationship, in the truest sense of the word, with a business or organization. Human beings only have real relationships with other human beings. (and pets of course)
Businesses that think otherwise do so at their own risk. Successful businesses understand that customers only build relationships with people.
That?s just one reason, albeit a major one, why organizations must take care of their employees. If you?re running a business then you must understand that you cannot have solid customer relationships when your employee…
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