Back in the 1950s there was developed a simple, yet effective, description of the psychological needs that drive an individual.
It’s called “The Needs Wheel”.
I was introduced to this concept when reading a book by Hyrum Smith, founder of the Franklin Planner and later Franklin Covey. His book “The 10 Natural Laws Of Successful Time And Life Management” devoted the fifth law to a life model based on the Needs Wheel.
The Needs Wheel was developed by Dr. Murray Banks and about a decade after Maslow’s Hierarchy of Needs was published. It simplified the basic needs that drive human behavior into 4 core needs:
- The need to LIVE
- The need to LOVE AND BE LOVED
- The need to FEEL IMPORTANT
- The need to experience VARIETY
The observational theory behind the needs wheel is that while all four needs are essential to any person, each individual has a weighted…
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