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Section 3.8 in the CPTD Certification program for ATD is Future Readiness. Section A reads, “Knowledge of techniques to promote, support, and/or generate innovation and creativity, for example design thinking, brainstorming, and ideation.”

Creativity is essential for forward movement in any organization. Unfortunately, the tools to have high creativity are often not used well, so the end result is muted rather than brilliant.

One of the more misunderstood techniques to bring about creativity is brainstorming.

Do brainstorming right

The technique of “brainstorming” was developed by Alex Osborn in the year 1967. His book “Applied Imagination” laid out a specific set of rules for brainstorming sessions.

Rule 1 – go for a high number of ideas – He suggested that quantity was more important than quality when creating fresh ideas.

Rule 2 – suspend all judgment while coming up with the ideas. This is the rule that most groups find difficult…

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