Good communicators know that just because something was said doesn’t mean it was heard. Great communicators know that even if it was heard it doesn’t mean it was understood.
Lack of communication can be deadly for an organization, most people realize that. What some people, and unfortunately some leaders, don’t understand is that miscommunication can be just as deadly. Wars, including world wars, have literally been caused by miscommunication.
One cause of miscommunication is an ill informed communicator. One thing I often tell people who want to be a better presenter is that if you know what you’re talking about there is no need to be nervous. I also tell them that if you don’t know what you’re talking about there is no need to be talking.
Even well informed communicators can sometimes miscommunicate. But the very best communicators don’t. They consistently apply the following four principles for successful communication.
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