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The Context Of Things

What I’m about to say is not a particularly deep thought by any means, so apologies in advance for potentially wasting your time. I’ll keep it rather short, though. I promise.

I’ve written enough words to drown a sea of elephants about employee engagement and morale and related topics. Here’s one example. I’ve thought about the whole concept more than I’d probably care to admit. I think for me the entire thing comes back to one central tenet:

A term like “culture” or “engagement” is squishy and hard-to-define; those aren’t common characteristics of how we think about “real business.”

The interesting thing here, of course, is that business for decades has essentially pretended to pride itself on “really getting down in the data” (especially financially), but now that “Big Data” and the possibilities therein are a potential source of strength, everyone is nervous and back-pedaling. To me, that’s high…

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