Ethical and Unethical Sales Leadership: What’s The Difference?

Leading in Context

By Linda Fisher Thornton

Unfriendly Sales Techniques 

Times are still tight for consumers and salespeople are concerned about their jobs. It seems that is more tempting now than it would be in a booming economy to use high-pressure tactics or other unfriendly approaches in order to get business.  And pushy, unfriendly sales techniques stand out even more in difficult economic times. Customers will go out of their way to avoid companies that use them.

Some unfriendly approaches that I have observed recently include:

• More cold calls than usual
• People ignoring “no soliciting” signs
• People who won’t stop talking when you politely say that you’re not interested
• People who continue to try to sell you additional services before taking the time to resolve a problem that you’ve called about

What’s the Difference Between Ethical and Unethical Selling?

See if you can relate to these descriptions of ethical and unethical selling, and take a moment to consider the…

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