Could advertising just die someday as an industry?

The Context Of Things

I’ve wondered this for a couple of months now, so I decided to try and sit down and make some sense of the idea with a post.

Here’s the thing: advertising is oftentimes everything to media pursuits (television, magazines, newspapers, etc.) It’s essentially how they make money. (Not always: see Netflix, which I’ll address again in a few paragraphs.) The Super Bowl became an event in part because of the advertisements, and people start throwing celebrities and cool concepts all over their ads — and paying $4.5 million for 30 seconds or whatever — because of the expected audience (100 million, give or take). Basically: you have an end product with X-amount of expected users with Y-characteristics (demographics, income, etc.) and based off that, you have advertisers and you hit solid margins on it.

Now here’s the problem. It’s two-fold:

• Advertising is basically a junk science.
• It’s extremely easy for…

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