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Leading in Context

By Linda Fisher Thornton

Generating an intentional positive ethical impact is the successful ethical leadership of the future, and it’s already here. The Forum For the Future describes it as net positive leadership – making a positive contribution to society and leaving things better than we found them. This commitment represents a higher level of ethical leadership than just preventing harm – we are preventing harm and adding value.

“The ambition of business has to change. From doing less harm to becoming net positive.”

Net Positive: A new way of doing business, A Report by the Forum For the Future, World Wildlife Fund and The Climate Group.

The net positive leadership concept is a natural extension of our changing awareness of the purpose of leadership. In the recently published book 7 Lenses, I describe how our understanding of the purpose of leadership has evolved over time from transactions to

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