Product leadership

Lead on Purpose

The position of Product Manager is the single most important individual contributor role at any technology (product-focused) company.

I understand that many of you may not agree with my statement (I invite you to leave a comment and make your case for a more important position). The reason I make such a bold statement is this: If the product manager succeeds, the product succeeds. If the product team succeeds, the product line(s) will make money and the company will succeed.

The key to success is product leadership. Without leadership, products churn, wring out money and waste a lot time. With leadership, ideas flow, solid products are released and sales increase. The following five practices will guide you to become an effective product leader:

• Build relationships: Product managers depend on others in engineering, marketing, sales, etc. for their success (this is core to my opening assertion). This dependence makes building…

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