Want to Attract Top Talent? Tell The Story!

Leading with Trust

Enjoy this guest post byMark Miller

When working on the research and the book, Talent Magnet, I was intrigued by the formula representing the strength of an actual magnet:

B²A

The B refers to the strength of the magnetic field and the A is the Area (size of the surface).

Although all of this is applicable, I think many organizations are missing out on the A, or size of their magnet. Let me explain…

For our purposes, let’s transform the A from area to Awareness. Just like a magnet with a small surface area has limited pull, an organization with little Awareness of the employee value proposition has little drawing power. The bottom line: assuming you have a message worth sharing (B), you must Tell the Story! The better you do, the larger the Awareness and awareness always precedes attraction!

Unless there is awareness of…

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