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Normally I let articles in the mainstream media that are patently incorrect slide by. There’s just too many of them for me to waste my time trying to correct the idiocy that passes for business journalism in today’s world. It seems to be more prevalent with articles that address the psychology of motivation and engagement than in other places. People assume because they know what motivates them, and what engages them, then they are experts on what engages and motivates everyone else.

That simply is not true. Let me say this again: What motivates you has absolutely no bearing on what motivates somebody else.Go back and read that again. And then read it again.

Motivation is extremely personal issue built on all the messiness that’s inside our brains from the time that we are children and reinforced throughout our adult life.

Yet a day doesn’t go by that some…

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